PROGRAMMATIC DIRECT
WideOrbit's Programmatic Direct TV advertising solution modernizes and simplifies manual steps in the TV ad buying workflow, including availability requests, offers, proposals, orders, creative management, reconciliation, and billing.
What is PROGRAMMATIC DIRECT?
WideOrbit's Programmatic Direct TV advertising solution modernizes and simplifies manual steps in the TV ad buying workflow, including availability requests, offers, proposals, orders, creative management, reconciliation, and billing. Programmatic Direct automates transactions while integrating existing business terms between ad buyers and media companies.
Automate and simplify workflow with Programmatic Direct
Expedite orders
Apply data to optimize campaign strategy, send orders across multiple stations, book points, and manage delivery on WideOrbit's traffic platform.
Respect existing business terms
With Programmatic Direct, buyers and sellers can enjoy the benefits of programmatic advertising by automatically considering the previously negotiated business terms in each transaction.
Full transparency
Access on-demand reports with local-level information from WideOrbit's WO Traffic software.
System Requirements:
CPU: 1.8 GHz dual core processor
RAM: 2 GB
HDD/SSD: 50 GB of free space on main drive
Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit
Resolution: 1024×768
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