Proximity Marketing
With Proximity Marketing, communicate with customers in the right place, at the right time, and with highly relevant and personalized messages.
What is Proximity Marketing?
With Proximity Marketing ,you'll have customers in the right place, at the right time, and with highly relevant and personalized messages.
Proximity marketing helps businesses reach customers based on the exact position, rather than a virtual geofence, allowing you to create more contextual and personalized messages.
Because 75% of customers don't return to a store for a second visit, capturing visitor information is imperative through presence data to increase the number of returning visitors and the potential revenue they bring with them.
Proximity Marketing, through the use of Wi-Fi, allows you to analyze the information collected in authenticated logins to send relevant content based on the interests, demographics and location of your customers.
Using this information, license owners can set up personalized marketing campaigns, allowing businesses to target and automatically trigger real-time incentives for customers who have already visited your store, but also for those currently in the store, creating a sense of urgency to shop or participate in certain areas of a location where you can increase traffic with Proximity Marketing.
Benefits of proximity marketing
- Use notifications to promote in-store promotions in real time
- Personalize your marketing campaigns
- Improve the overall customer experience
- Send messages instantly or with a predefined delay to encourage resident customers
Learn more about Proximity Marketing
E-mail and SMS
Send SMS and targeted emails to customers who are proven to generate spending and engagement
LogicFlow
Submit content based on your customers' interests, location, and demographics
Research
Collect invaluable customer feedback to improve your business operations
Evaluations
Send WiFi users timely review notices to increase their online presence with comments
System requirements:
CPU: 1.8 GHz dual core processor
RAM: 2 GB
HDD / SSD: 50 GB of free space on the main drive
Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit
Resolution: 1024×768
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