Adjust’s Fraud Prevention Suite

What is Adjust’s Fraud Prevention Suite?

Go beyond mobile fraud detection with the Adjust Fraud Prevention Suite

When unchecked, ad fraud can disrupt your entire mobile acquisition strategy, stealing ad budgets and bias data sets. Many ad fraud solutions only detect fraud and don't work in real time, leaving the customer to solve their fraud problems. But with Adjust's Fraud Prevention Suite Fraud Prevention Suite, you get comprehensive ad fraud prevention that proactively stops fraud before it occurs, so you can focus on what really matters: driving growth.

Ad fraud detection is not enough to prevent any type of ad fraud

SDK spoofing

Fraudsters learn how an MMP's SDK works to spoof installations and signals at scale and reduce the ad budget.

Device exploits

Adjust's Fraud Prevention Suite of devices and emulated devices hide behind proxies and data centers to pump out hollow facilities and make money from ads.

Click on Spamming

Fraudsters send waves of clicks to steal organic installations and make you pay for installations you shouldn't.

Click Injection

Fraudsters hijack facilities by inserting fake clicks around the installation point, which distorts ideas and unfairly increases acquisition costs.

The consequences of fraud

Unfairly drains your AU budget

Hide your best-performing channels

It ruins data accuracy and leads to bad AU decisions

Waste your team's time with chargebacks

The Fraud Prevention Suite

Adjust's Fraud Prevention Suite provides a comprehensive set of ad fraud prevention tools that block mobile ad fraud. Instead of going after devices and users like most other fraud detection services, we focus on rejecting fraudulent signals that fraudsters rely on to steal advertising spend, creating robust protection against advertising fraud by transmitting legitimate traffic and installations.

How Adjust's Fraud Prevention Suite FPS protects against mobile ad fraud

SDK Subscription

Multi-layered encryption prevents fraudsters from impersonating the Adjust SDK and committing ad fraud at scale. The SDK subscription is a complementary part of the Adjust FPS, available to all Adjust's Fraud Prevention Suite customers.

Distribution Modeling

By leveraging all customer data points in your integrated applications, our dynamic, automated filter recognizes real installations and rejects attributions generated by click spam, providing strong click fraud prevention.

Hyper-Engagement Filter

Click spammers love to send waves of clicks to steal installations, which results in stolen attributions and weird data sets with high clicks and low conversion rates. Adjust's Fraud Prevention Suite filter helps combat this type of fraud by rejecting identical clicks that are being spammed to steal assignments.

Click Injection Filter

Android apps are vulnerable to this form of click fraud, which is when a fraudster surgically injects a click to steal the installation assignment while downloading the app. Adjust's Fraud Prevention Suite detects and rejects these fake clicks to protect the integrity of your Android app campaigns.

Comprehensive ad fraud analysis to inform your strategy

All of our fraud analysis can be found in the Adjust dashboard, offering a holistic analysis of fraudulent trends, so you can act accordingly. You can also get raw data from our fraud analysis fed directly into your preferred terminal.

Explain the fraud prevention suite

It's a fraud, in a nutshell! Learn more about mobile ad fraud with Paul H. Müller and find out how Adjust's Fraud Prevention Suite tackles fraud with our Fraud Prevention Suite.

The Coalition Against Ad Fraud

CAAF is a group of industry leaders who have committed to fighting mobile ad fraud. Created by Adjust's Fraud Prevention Suite in 2017, the alliance works together to develop modern solutions that benefit advertisers affected by fraudulent traffic, with the goal of discouraging mobile ad fraud and creating a clean mobile ecosystem.

System Requirements

Android and iOS devices