Ads Compliance (Ad Choices)

What is Ads Compliance (Ad Choices)?

What are AdChoices and the blue icon?

Many sites contain advertising that the site publisher uses to help cover the costs of operating the site and the services they offer. The site allows other companies to advertise their products and services. Some ads are selected based on your previous browsing activity - and are often called online behavioral ads or interest-based ads.

How AdChoices works

When you see an online ad and there's a blue triangle in the upper right corner, it means the ad is an online behavioral ad (OBA). An example ad is shown below.

If you click the icon, a new window will open with some additional information about how the ad was selected for you. An example of informational warning is shown below.

If you want to control the use of OBA on the website you're visiting, you can click "Set your ad preferences" and a new window will open with multiple options to control the types of ads you see. Keep in mind that AdChoices provides control over whether you'll see ads based on your previous browsing activity - if you turn off OBA, you'll still see ads on the site, but they won't be based on your browsing activity.

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768

Supported operating systems

Mac OS X 10.5 x (Leopard), Mac OS X 10.6 (Snow Leopard), Mac OS X 10.7 (Lion), Mac OS X 10.7 (Mountain Lion), OS X 10.9 (Mavericks) and Mac OS X 10.10 (Yosemite)

Hardware requirements

Memory - 1 GB of RAM and more

Free disk space - 50 MB

System type - 32-bit and 64-bit OS