Aprimo Plan & Spend

What is Aprimo Plan & Spend?

Marketing budget management software for corporate marketing teams

Align strategies and budgets to improve ROI with marketing performance management software

Optimize your marketing and customer experience investments with Aprimo Plan & Spend. Easily plan, configure, and view budgets to ensure your marketing spend always aligns with the broader goals of the entire enterprise. Get data-driven information needed to make ROI calculations more accurate and effective, leading to more impactful brand experiences.

What budget management with marketing planning software do you receive

COMPLETE PLANNING SOLUTION

Easily deploy monthly, quarterly, and annual marketing planning processes to ensure strategic alignment – and increase ROI.

GLOBAL SPENDING MANAGEMENT

Get real-time visibility into spending - across all currencies - for all your brand's marketing plans and activities.

DATA-ORIENTED INFORMATION

Get robust information about all your marketing investments to optimize your marketing mix and maximize ROI.

Marketing planning

Aprimo Plan & Spend is not just marketing performance management software. It is a complete planning solution that helps you set marketing goals, align marketing investments to strategies, and customize processes to facilitate user adoption.

• Turn your marketing goals into reality
• Define multi-level review processes
• Plan next steps in marketing strategy and demand generation

Budgets and forecasts

Knowing where, when and spending your budget is essential to make the most of your financial investments. Aprimo Plan & Spend lets you manage real-time spending, model expected ROI, and more.

• Single view on all marketing budgets
• Manage marketing spend by program
• Tools to help maximize ROI

Expense management

When spending lacks alignment and disconnects from your company's goals, this can lead to poor market results and wasted spending. Aprimo Plan & Spend is not just marketing budget management software; It can help reduce procurement costs, improve efficiency, and effectively analyze spending.

• Approve or decline spending requests on the go
• Manage supplier and agency spending
• Compare results with objectives
• Get overspend notifications

Supplier management

Aprimo Plan and Spend helps you easily manage your preferred suppliers and agencies with centralized supplier management. See everything from a top list of vendors to a complete history of previous work that a vendor has done for your business.

• Track supplier work history
• Manage RFPs
• Supplier spending roll-ups

System integration

One of the best things about Plan & Spend? It integrates with enterprise systems like SAP or Oracle to make using our software as simple and intuitive as possible.

System requirements

Supported operating systems

Microsoft Windows 10, Windows 8, Windows 8.1, Windows 7, Windows Vista, Windows XP, Windows Server 2008 e 2003

Hardware specifications

Memory - Minimum 1 GB of recommended RAM

Free disk space - 50 MB (to install)

System type - 32-bit and 64-bit