Audience Builder

What is Audience Builder?

Mobile retargeting is much easier with Audience Builder

User retargeting is a proven way to drive growth, but it can be challenging to gather all the data needed for partners to run retargeting campaigns. What should be a one-day task can take much longer. With the Audience Builder, you can define audiences using Adjust data and act immediately on them.

Create the desired audience for the results you need

With Audience Builder, you have the ability to create detailed audience segments with your internal Adjust data, instantly sent to your partners. Your audience can get as detailed as you want: target users based on the day of installation, what events they trigger, what type of device they own, and more. Once you've created an audience, all you have to do is send your partners a dynamic URL that contains everything they need (and nothing else) to reach your users.

Powerful audience targeting for effective mobile app retargeting

Dynamic audiences

Your audience automatically updates in real time. There's no need to manually update your segments as your user base grows.

Automatic synchronization with Facebook

Audience Builder has a seamless integration with Facebook, allowing you to define appearance based on the audiences created with Adjust.

Total data security

You don't have to expose all your data to boost your retargeting campaigns. The Audience Builder only sends advertising IDs or sending tokens, which is all your partner needs.

Run targeted push campaigns and refine your new in-app targeting

The Audience Builder also lets you create audiences with push tokens, so your retargeting campaigns reach the right users at the right time. With this precise in-app targeting, you can create powerful campaigns that draw the user back to your app.

Extend the user lifecycle by recapturing uninstalled users

Customers who also use lifecycle tracking tools can connect uninstalled users as public, which will be immediately sent to partners to encourage reinstallation. By doing so, you can increase the LTV and extend the user lifecycle of your app.

Advanced re-engagement campaigns that drive growth

Cross-promotion

Create audiences for acquisition campaigns for your other apps, driving improvement across your entire portfolio.

A/B Testing

Use split audiences to test different creatives, messages, and campaign logic, or test different partners with the same audience.

Use the audience with any partner

Run retargeting campaigns even with partners who don't offer retargeting services – Audience Builder sends them everything they need.

Your data stays with you

There's no need to share every data point you need to redirect. With other attribution and advertising partners, you must submit all of your data unfiltered. With Audience Builder, you only send advertising IDs or sending tokens, preserving privacy and avoiding oversharing.

System Requirements

Android and iOS devices