Campaign aprimo
The Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel.
The Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel.
The Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. It offers advanced segmentation capabilities that securely query your data, wherever it is – on-premises, hosted or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers along the customer journey.
Key benefits
Keep your data
Securely segment and generate lists from your own marketing data sources wherever they are (on-premises, in the cloud, hosted) with Campaign aprime, without having to upload data to the cloud.
Scalable solution
Campaign aprimo is architected to query big enterprise data, as well as multiple marketing data sources, to support multiple teams in a single SaaS instance.
Powerful integrations
Powered by Aprimo Connect, Campaign aprimo supports open integrations to any execution channel or marketing cloud.
Segmentation Management
Improve the performance of your marketing efforts by ensuring that an individual customer or prospect in your database receives the most relevant message and profitable offers orchestrated across multiple marketing channels.
Marketing Infrastructure and Data
Connect to one or multiple data sources that can be configured uniquely for each marketing team or business unit.
Contact Optimizer
Manage your contact strategy across multiple simultaneous campaigns and select the best communications and offers based on the highest priority or expected return.
Offer Management
Manage the creation and approval of marketing offers, creative treatments, incentives, and test plans, as well as the targeted attribution of these promotional elements to campaigns and individuals to achieve marketing objectives.
System Requirements
Supported Operating Systems
Microsoft Windows 10, Windows 8, Windows 8.1, Windows 7, Windows Vista, Windows XP, Windows Server 2008 and 2003
Hardware Specifications
Memory - Minimum 1 GB RAM recommended
Free disk space - 50 MB (to install)
System type - 32-bit and 64-bit
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