SemrushThe all-in-one platform for SEO, content and competitive intelligence
Semrush is the all-in-one online visibility platform: SEO, content, advertising, social media and competitive intelligence in one place — with 28 billion keywords and data from 142 countries to put your brand ahead of the competition.
What is Semrush?
Semrush is one of the most widely used digital marketing platforms in the world, now part of Adobe. It brings together 50+ tools for keyword research, technical site audits, backlink analysis, rank tracking and competitor research.
With global databases — 28 billion keywords, 43 trillion backlinks and 808 million domains — Semrush turns data into decisions: more organic traffic, more efficient paid campaigns and content that ranks.
Semrush in numbers
The world's largest digital marketing databases, at your fingertips.
Semrush Enterprise Scale, governance and data for large operations
When the operation spans multiple brands, countries and teams, Semrush works as infrastructure: automations that replace manual work, role-based permissions and integration with what your company already uses.
When the operation calls for enterprise level
- Multiple brands, domains or countries under the same marketing operation
- Large websites, with millions of pages and JavaScript-rendered content
- Teams spread across marketing, content, paid media and IT
- The need to prove SEO return to the board, with hard numbers
- Agencies and holding groups serving multiple clients in one environment
Data infrastructure
28 billion keywords, 43 trillion backlinks, 808 million domains and hundreds of millions of AI prompts, refreshed daily.
SEO automations
Content audits, keyword gaps, briefs and link recommendations running in ready-made workflows, with no spreadsheets in between.
Governance and workspaces
Multiple workspaces, role-based access and free guest users for specialists, writers and partner agencies.
Native integrations
Google Analytics 4, Search Console and Google Ads connected to your reports — plus integration with the Adobe ecosystem.
Market data
Beyond your own site: traffic volume, sources and behavior for any domain in your industry, segmented by country.
Guided rollout
OSB runs the activation, trains your teams and keeps a single point of contact for the whole operation, from proposal to renewal.
Results published by Semrush for enterprise operations
Cases published by Semrush at enterprise.semrush.com. Results vary depending on market, operational maturity and investment.
Talk to an OSB specialistGet seen. Get cited. Be the answer.
A growing share of searches ends without a click: AI gives the answer. Semrush measures both fronts — your position on Google and your citations in AI models — so your brand keeps being found where decisions actually happen.
Get seen
Rank in traditional search with keyword research, technical audits and link building prioritized by impact.
Get cited
Track your brand's mentions and citations in ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot — with share of voice benchmarked against competitors.
Be the answer
Find out which pages and sources AI models use to answer questions in your market and optimize your content to become the cited reference.
Everything digital marketing needs, in one place
From keyword research to the final report: a complete flow to win visibility on Google and in AI answers.
Keyword Research
Find high-volume, low-competition terms across 28 billion keywords. See search intent, difficulty and variations by country.
Technical Site Audit
Crawl your site the way Google does and get a prioritized fix list: speed, indexing, broken links and Core Web Vitals.
Competitor Analysis
Uncover any competitor's keywords, ads and traffic strategies — organic and paid, side by side.
Backlinks and Authority
Analyze 43 trillion backlinks, find link building opportunities and monitor the health of your link profile.
Rank Tracking
Track your positions daily by keyword, city and device — with alerts for relevant changes.
AI Visibility
Monitor how ChatGPT and other AIs mention your brand and optimize your presence in the generative search era.
Main solutions included
Semrush SEO Client brings together the essentials of SEO in a single package: keyword research, technical audit, backlinks and rank tracking — with AI prioritization to focus on what drives the most results.
- Share of voice and position changes in one dashboard
- Technical audit with fixes prioritized by impact
- Rankings by country, city and device
Advanced Keyword Research
Discover high-volume, low-competition terms, with search intent and variations by country and language.
Technical Site Audits
Identify and prioritize technical issues that affect your site's crawling and indexing.
Backlink Analysis
Assess your domain's authority and find real link building opportunities.
Rank Tracking (Local & Global)
Track your positions by city, country and device, with alerts for relevant changes.
Keyword and Content Gap
Compare your domain against competitors and see exactly which terms and topics your site is missing.
White-label Reports
Build dashboards with your own brand and schedule automatic delivery to clients and executives.
Semrush AIO combines SEO, paid advertising, content marketing and social media in a single solution — your entire digital marketing operation in one place.
- SEO, paid media, content and social in one operation
- Consolidated share of voice across channels
- Tracking of mentions and citations in AI
SEO + Advertising (PPC)
Combine organic and paid traffic in a single strategy, with keyword data shared across both fronts.
AI-Powered Content Marketing
Plan topics, generate briefs and optimize copy with the help of artificial intelligence.
Social Media Performance
Schedule posts, measure results and benchmark your social presence against competitors.
Brand and Reputation Monitoring
Track brand mentions across the web and react quickly to crises and opportunities.
AI Referral Traffic
See how many visits reach your site from AI-generated answers and which of your pages get cited.
Content Calendar and Approvals
Centralize planning, production and publishing in a single flow, with version history.
SI — Site Intelligence brings together Semrush's intelligence on sites and markets: understand how your site and competitors behave by industry and country, with the technical read that sustains that performance.
- Traffic trends by industry and by country
- Technical read of large-scale websites
- Prioritization of what drives the most impact
Own and Competitor Traffic Analysis
Estimate traffic volumes, sources and engagement for any domain in your market.
Digital Trend Identification
Track how search behavior and content consumption change over time.
Industry and Country Benchmarking
Compare your brand's performance against market averages, segmented by industry and geography.
Insights for Strategic Decisions
Turn market data into direction for investment and prioritization.
Technical Site Health
Optimization indicators, open issues and pages crawled per project, with historical evolution.
Performance and Page Experience
Track the performance indicators that affect ranking and conversion, with evolution over time.
The Semrush + Artificial Intelligence module speeds up every step of the work: automatic suggestions, content generation, smart task prioritization and monitoring of your brand inside AI answers.
- Ready-made SEO, content and link building workflows
- Forecasting of traffic and revenue impact
- Monitoring of brand citations in LLMs
Automatic Keyword Suggestions
AI identifies keyword opportunities that would go unnoticed in a manual analysis.
SEO Content Generation and Optimization
Produce and refine search-optimized copy with the help of AI models.
Smart Technical Task Prioritization
AI points out which technical fixes bring the most ranking impact first.
Predictive Performance Analysis
Anticipate traffic and ranking trends based on patterns identified by AI.
Traffic and Revenue Forecasting
Model the impact of each SEO project before investing and prioritize by estimated return.
AI Visibility Toolkit
Monitor which AI prompts and answers cite your brand — and how that evolves against competitors.
Licensing tiers: Bronze, Silver and Gold
Each Semrush solution offered by OSB — SEO Client, AIO, SI (Site Intelligence) or Semrush + AI — is available in Bronze, Silver and Gold tiers, sized to fit the scale and maturity of your operation.
Bronze
- Access to the chosen solution's tool set
- Ideal for starting out with Semrush
- Dedicated OSB commercial follow-up for sizing
- Great for smaller teams or one-off projects
Silver
- Higher volume of projects and monitoring
- Advanced features unlocked depending on the solution
- Ideal for growing operations
- Balance between capacity and investment
Gold
- Highest capacity available in the chosen solution
- Priority on advanced features and integrations
- Ideal for established operations and larger teams
- Great fit for agencies and multi-brand companies
The right tier depends on the solution you choose and the size of your operation — our sales team recommends the right combination in your proposal.
Turn searches into revenue with Semrush
Semrush shows exactly what your audience searches for, how competitors win traffic and which opportunities your brand is leaving on the table — all with data refreshed daily.
Audit your site the way Google sees it, fix technical issues prioritized by impact and track your rankings by country, city or device.
Plan content with data-driven briefs, optimize copy in real time and monitor mentions and results across social networks.
From SEO to paid media, Semrush centralizes your entire digital marketing operation in a single subscription — with white-label reports ready for clients and executives.
Unoptimized site today, invisible tomorrow
There is no visibility — on Google or in AI — without a technical foundation. Semrush crawls, prioritizes and proves every fix.
Crawl like Google and like AI bots
Crawl millions of pages with JavaScript and Shadow DOM rendering, and simulate both traditional search crawlers and AI bots — ChatGPT-User, PerplexityBot, OAI-SearchBot, Applebot and others.
- Report of which bots visit your site and how often
- Comparison between pages crawled and pages actually indexed
- Detection of blocks that hide your content from AI models
Prioritize fixes by impact and prove the result
Every issue gets an impact score and a priority, so the technical team tackles what moves rankings first. History shows resolved issues, optimization score and performance side by side.
- Core Web Vitals (LCP, CLS and INP) page by page
- Fix queue ordered by estimated impact
- Segments by site area and historical comparison
Available technical features vary according to the solution and tier purchased — OSB confirms the scope in the proposal.
True competitive intelligence
Uncover any competitor's keywords, ads and backlinks. Semrush reveals the complete traffic strategy of any domain — organic and paid.
Benchmark your performance against the market, find content gaps and act first: whoever sees the data first, ranks first.
Ready for the AI search era
Search has changed: beyond Google, your brand needs to appear in AI answers. Semrush monitors your brand's visibility in generative AI tools and shows you how to optimize it.
With the AI Visibility Toolkit and hundreds of millions of monitored prompts, you track how ChatGPT and other AIs mention your brand — and your competitors'.
Frequently Asked Questions about Semrush
How much does Semrush cost?
OSB Software prepares personalized proposals for Semrush based on the solution (SEO Client, AIO, SI or Semrush + AI), the tier (Bronze, Silver or Gold) and the number of users. Subscription is annual, with local invoicing in Brazil. Request a proposal through the form or talk to Sofia for commercial terms.
What is Semrush?
Semrush is an online visibility SaaS platform founded in 2008 and now part of Adobe. It brings together 50+ tools for SEO, content, advertising, social media and competitive intelligence, with databases of 28 billion keywords, 43 trillion backlinks and 808 million domains across 142 countries.
What is the difference between SEO Client, AIO, SI and Semrush + AI?
Semrush SEO Client covers the essentials of SEO: keywords, technical audit, backlinks and rankings. Semrush AIO expands into paid advertising, content and social media in one unified operation. SI (Site Intelligence) brings together intelligence on sites and markets — traffic, trends and the technical read. Semrush + Artificial Intelligence speeds up any of these fronts with automation and predictive analysis. All are available in Bronze, Silver and Gold tiers, sized in your commercial proposal.
How can I buy Semrush in Brazil?
OSB Software is the commercial partner for supplying Semrush licenses in Brazil, with local invoicing and no need for an international credit card. The process starts with a qualification conversation, followed by a commercial proposal and license delivery after the contract is signed.
What type of invoice does OSB issue for Semrush?
OSB issues an NFS-e (Brazilian electronic service invoice) due to tax requirements arising from the STF decision that classified software operations under ISS. The legal nature of the operation is the supply of an off-the-shelf software license, even though the fiscal document issued is a service invoice.
Which Semrush solution fits my case?
It depends on your main goal: SEO Client for teams focused on organic traffic; AIO for operations that also invest in paid media, content and social; SI (Site Intelligence) for site and market intelligence and benchmarking; and Semrush + AI to accelerate any of these fronts with automation. Our sales team helps identify the right combination of solution and tier.
Does Semrush monitor visibility in AI tools?
Yes. Within the Semrush + Artificial Intelligence solution, the AI Visibility Toolkit monitors hundreds of millions of prompts and shows how your brand appears in generative AI answers such as ChatGPT — including competitor comparison and optimization recommendations.
Is Semrush suitable for agencies?
Yes. Agencies use white-label reports with their own branding, per-client project management and the agency CRM, usually combining the AIO solution with the Gold tier. Our sales team helps size the right combination for the number of clients you serve.
Can I migrate from another SEO tool?
Yes. Migration is simple: projects are recreated in Semrush by importing your tracked keywords and competitors, and the platform itself provides official documentation and vendor assistance. Our sales team helps you choose the right solution and tier for your current operation.
Does Semrush help my brand show up in ChatGPT and Google AI Overviews?
Yes. The AI visibility front tracks hundreds of millions of prompts and shows in which answers your brand is mentioned or cited as a source across ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot. You see share of voice against competitors, which of your pages are cited and what to adjust to become the answer. This is the focus of the Semrush + Artificial Intelligence solution; coverage in each solution and tier is confirmed in the proposal.
Which modules are included in my Semrush license?
It depends on the solution and tier purchased. The platform brings together modules for keyword research, technical audit, content, paid media, social media, local SEO, market traffic and AI visibility, distributed across the four solutions offered by OSB and with different capacities in Bronze, Silver and Gold. In the proposal OSB details the included modules, number of users, projects and tracked keywords.
Does Semrush integrate with Google Analytics, Search Console and Google Ads?
Yes. You can connect Google Analytics 4, Google Search Console and Google Ads to cross Semrush data with your own site data inside reports, plus export data and build white-label reports. Enterprise operations also have integration with the Adobe ecosystem.
Can Semrush crawl large, JavaScript-heavy websites?
Yes. The platform crawls millions of pages with JavaScript and Shadow DOM rendering and simulates both traditional search crawlers and AI bots. Issues found receive an impact score and priority, and you can segment the site by area (blog, categories, product pages) to track each front separately. Availability of these features depends on the solution and tier purchased.
Why buy Semrush from
OSB Software?
OSB Software is a reference in technology solutions, working in direct partnership with leading manufacturers to guarantee 100% genuine licenses, security and full compliance for your business.
- Consultative, specialized service from professionals who understand your needs.
- Fast, secure processes, from payment to license delivery.
- Dedicated technical support for activation, renewal and everyday use.
- Flexible invoicing, with terms that adapt to your operating model.
- Proven credibility, with thousands of customers served across Brazil.
Choose OSB Software for reliable technology, qualified service and a simple, transparent, hassle-free buying experience.
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