CONNECT DATA ACROSS SILOS

What is CONNECT DATA ACROSS SILOS?

Truly know your consumer

Today's consumers are smarter and more empowered than ever before. They are willing to share, but expect more control, enhanced customization, and impenetrable security in return. With the permission-based approach, Dynata is a consumer trust partner to share your opinions, data and time. It's this relationship that drives Connected Data Services, enabling deeper insights into the needs of your target audience.

Maximize marketing ROI with a real-time feedback loop

To meet the needs of modern consumers in a personalized and relevant way, effective marketing and advertising require a real-time feedback loop. What's working? What isn't? Using a patented approach to connecting first, second, and third-party data across the marketing ecosystem, Dynata helps leverage data-driven strategies to maximize your marketing ROI at every stage for continuous improvement.

Connect Impact Insights for Continuous Improvement of Your Audience and Marketing ROI

ENRICH

Enrich overall marketing research, segmentation, brand tracking, and other research work with behavioral datasets, claimed and derived from Dynata's extensive network of third-party partners or our primary dataset.

CONNECT

Connect data to drive impact. Compare your proprietary CRM data - or the ad technology platform of your choice - to improve targeting, compare customers and potential customers, and enable insights as part of your broader marketing ecosystem.

ACTIVATE

Activate through the action and scale your audience. Now that you've identified and enriched your targeting, make it priceless by using it as the seed for similar modeling based on permission to scale audiences for campaign activation.

BESPOKE

Measure and validate real people and real behaviors. Once your appearance-focused campaigns are active, measure their effectiveness by analyzing the impact on brand promotion or checking your audience's views to reform search targeting and media planning.

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768

Supported operating systems

Mac OS X 10.5 x (Leopard), Mac OS X 10.6 (Snow Leopard), Mac OS X 10.7 (Lion), Mac OS X 10.7 (Mountain Lion), OS X 10.9 (Mavericks) and Mac OS X 10.10 (Yosemite)

Hardware requirements

Memory - 1 GB of RAM and more

Free disk space - 50 MB

System type - 32-bit and 64-bit OS