The Consumer Insights platform combines the best flow of social data with artificial intelligence and human experience, to uncover actionable insights that empower businesses to make better-informed decisions at every stage of the brand lifecycle.
AI-enabled consumer insights
Consumer attitudes and behaviors are constantly evolving as they adapt to an ever-changing world. The Consumer Insights platform combines the best flow of social data with artificial intelligence and human experience, to uncover actionable insights that empower businesses to make better-informed decisions at every stage of the brand lifecycle.
Understand what really motivates your customers
The internet provides a lot of data about consumer behavior, if you can turn that data into insights. Social media, consumer reviews, comments, forums, blogs, podcasts, videos; the number of channels where consumers can express their opinions grows every year.
For brands, the problem with consumer research is no longer how to get customers to share their opinions, but rather how to extract customer insights from the millions of opinions that are shared online every day. And that's where Linkfluence can help.
As part of the Meltwater group of companies, Linkfluence has access to an unparalleled stream of real-time social data, but it's what we do with that data that really makes a difference for our customers. The team is made up of data scientists, market researchers, and consumer insights experts who possess deep knowledge in consumer research and audience insights across various industry verticals.
This allows you to structure data intelligently, paying close attention to the context and specific nuances of customers' markets, which means we can go beyond basic social listening and help them find valuable insights about the consumer.
Market research for the digital age with Consumer Insights
No more waiting months for expensive conventional market research programs to produce results. With our consumer insights platform, you get instant access to the consumer insights you need, whenever you need them. And because we use real-time social data, you always see the most up-to-date picture of what's going on.
The world moves too fast to wait for focus groups and research. We help you keep your finger on your wrist and understand the customer completely. Achieve real business value across the brand lifecycle, including areas such as:
- Brand value tracking
- Measurement of marketing campaign performance
- Customer experience analysis
- Trend forecasting
- Audience segmentation
- Development of content marketing strategy
- Public information
The insights and analytics tool empowers each user to conduct ad hoc research based on live consumer data in a fraction of the time it would take for a conventional market survey to complete.
System Requirements:
CPU: 1.8 GHz dual-core processor
RAM: 2 GB
HDD/SSD: 50GB free space on the main drive
Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit
Resolution: 1024 × 768
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