Contextual Targeting

What is Contextual Targeting?

Contextual segmentation solutions that get results

With StackAdapt's Contextual Targeting solutions, you can now place your ads alongside great content on relevant websites to create personal user experiences.

Choose the right contextual targeting solution

Placing ads in the right context can lead to 4 to 10 times more user engagement.  Contextual targeting with Contextual Targeting AI on the StackAdapt platform actively competes with behavioral targeting as one of the best for getting clicks and conversions.

With Contextual Targeting AI and keyword rule targeting in StackAdapt, you control the identification of where you'd like to appear on the web. You create a contextual strategy, enter phrases and keywords, and we place your ads on web pages with content relevant to your campaign.

Page context AI

Let machine learning and AI do the heavy lifting with Contextual Targeting AI! Set the context of your campaign and insert relevant phrases or words in and out of context. Next, StackAdapt's patent-pending AI will determine the best web page or publisher to place your ad on, based on the most relevant content.  Contextual Targeting AI is available in several languages.

Keyword rule targeting

You're in control with keyword rule targeting in StackAdapt. Set specific keywords and phrases related to your campaign, and assign rules so that your ads are accurately aligned with the right content. If the page a user is visiting contains the keywords you specify and meets your rules, your ad will appear.

System Requirements:

CPU: 1.8 GHz dual-core processor

RAM: 2 GB

HDD/SSD: 50GB free space on the main drive

Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit

Resolution: 1024 × 768