Digital Asset Management

The Aprimo DAM platform is more than just a place to store branded assets. It enables teams to collaborate with internal and external parties to create and approve digital content, and better manage the content lifecycle, increase speed, and improve market launch speed.

Fabricantes: Aprimo
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What is Digital Asset Management?

Leading digital asset management system

Manage your digital brand awareness and content creation

The Aprimo DAM platform is more than just a place to store branded assets. It enables teams to collaborate with internal and external parties to create and approve digital content, and better manage the content lifecycle, increase speed, and improve market launch speed.

The Aprimo Digital Asset Management (DAM) system makes companies more efficient

Need a better way to manage your content?

GLOBAL REPOSITORY, LOCAL VARIATIONS

Scalable and central, allowing variations of localized content, such as channels or languages. Simplify complex marketing challenges with a single registration system to ensure brand consistency.

ANY TYPE OF ASSET

Aprimo DAM is a scalable, central, and content-independent enterprise repository that can manage images, product information, videos, creative media files, text, and more.

CONTENT INFORMATION

Learn how your content is being used and how it's performing on the market with Aprimo DAM's integrated analytics, to finally discover the potential to create a content ROI.

CONTENT LIFECYCLE

Support for the entire content lifecycle, from creation to management and distribution. We give marketers and creatives an advantage that includes increased innovation, faster implementation, scalability to keep up with business growth, and a significantly lower total cost of ownership.

SHARE CONTENT ACROSS the ORGANIZATION

Allow easy access to global marketing, commerce, and sales only to branded-approved content. Give agencies and channel partners easy access to digital files.

DAM DE FLEXIBLE ARCHITECTURE SOLUTION

Enable faster integration with Aprimo Connect through pre-built connectors and low-code integration options. The Aprimo SaaS solution provides scalability, reliability, and lower total cost of ownership.

Aprimo has been recognized as a leader in Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019.

Digital asset management software

Aprimo supports all marketing content and customer experience, enabling businesses to easily manage it based on their specific business needs. Aprimo DAM supports all frequently used file formats and can be easily configured to support emerging file types.

  • Upload and asset version
  • Downloading and sharing assets
  • All types of content supported
  • Search and filtering
  • AI-driven auto-tagging
  • Flexible metadata and taxonomy support
  • Filing
  • Role-based permissions

Enriched content and experiences

Aprimo DAM allows users to enrich content with tags, metadata, and taxonomy, so users can easily search, find, and leverage approved content. Properly organized and enriched content leads to richer experiences and with customers in the brand.

  • AI-driven labeling
  • Flexible and dynamic taxonomy
  • Content expiration
  • Watermark
  • Multilingual support
  • Parent-child content relationships
  • Version control
  • Dynamic content renderings

Content Collaboration

Creating high-impact content requires a lot of internal coordination. Aprimo DAM makes it easy to insert teams into automated workflows, enable individuals to manage tasks, and leverage powerful annotation tools that ensure clear and effective communication.

  • Configurable agile content workflows
  • Task inbox, notifications, and reminders
  • Annotations and collaborative tagging
  • Reviews and approvals
  • Side-by-side viewing of content versions
  • Automatic timeline creation
  • Intelligent resource management
  • Content calendars

Product Content Management

Aprimo DAM enables organizations to manage specific product content and marketing content - including images, video, emerging articles, and text - for all brands and products in one place.

  • PIM for product content management
  • Configurable product structures
  • Location of product content
  • Product relationships and groupings
  • Configurable product inheritance
  • Integration with PIM solutions for master data management
  • Support for emerging product content such as 3D and 360 views

Content Distribution

Aprimo DAM has robust capabilities and capabilities that make it easier for your organization to deliver content to the right channels and delivery tools, and then measure how that content is being consumed.

  • Brand portal
  • Web2Print
  • Local marketing and channel
  • Content performance analysis
  • Content consumption analysis
  • Content operations analysis
  • BI-based reports and dashboards
  • APIs REST
  • Low-code integration platform
  • Connectors

System Requirements

Supported operating systems

Microsoft Windows 10, Windows 8, Windows 8.1, Windows 7, Windows Vista, Windows XP, Windows Server 2008 e 2003

Hardware specifications

Memory - Minimum 1 GB of recommended RAM

Free disk space - 50 MB (to install)

System type - 32-bit and 64-bit

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