Discover

What is Discover?

Discover is a web-based research platform that makes analyzing options easier than ever! Point and click to easily create a survey and even include a MaxDiff or Choice-Based Conjoit (CBC) exercise!

MaxDiff

Want to measure the preference/importance of items more accurately and avoid scale usage bias? With Discover, MaxDiff couldn't be easier. Simply enter your items, collect data, analyze, and share the results.

MaxDiff is an excellent approach to getting preference scores for various items such as brand preferences, brand images, product features, advertising statements, etc.

Choice-Based Conjoint (CBC)

Discover offers decades of co-analysis experience at your fingertips. Just type in your attributes and levels, and Discover intelligently recommends how many questions and how many product concepts to display per screen. Push a button and your survey will be live and ready for data collection. Then use the powerful online simulator to analyze the results and help predict the performance of your products or services in the market.

Organizations use joint analysis to make better pricing decisions, design new products or line extensions, reposition products, and save on research and development costs.

General Interview

Discover gives you access to a variety of question types, including selections, grids, ratings, open-ends, numeric values, and constant sums. Skipping, scripts and randomizing are also available.

And much more...

Collaboration

Load external data

Custom HTML, CSS, and JavaScript

Powerful built-in scripting functions

Pass-through variables

Advanced export

System Requirements:

CPU: 1.8 GHz dual-core processor

RAM: 2 GB

HDD/SSD: 50GB free space on main drive

Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit

Resolution: 1024 × 768