Geomarketing

What is Geomarketing?

Don't waste your advertising investment targeting campaigns in the wrong places. Maximize your return with Location Intelligence.

Out of home targeting

Whether you're an adtech player, agency, media planner, or owner of an OOH property, location intelligence plays an essential role in planning, managing, and activating external media campaigns. Optimize your geomarketing campaigns and understand consumers' "real-world" behavior with new data streams such as human mobility, social media, and financial insights to hypertarget your campaigns spatially.

Mobile online advertising

Analyze and view mobile advertising campaigns to understand how impression location affects CTR, generated leads, and CPA is becoming an important part of the modern marketer's data strategy. By cross-referexing consumer actions online and offline, your brand or agency can build geofencing strategies with visitation, demographic, and socioeconomic data to ensure a higher campaign ROI.

Customer Segmentation

Whether you're a fast-service restaurant (QSR), retailer, telco, or e-commerce company, using new geospatial data streams to microsegment your customers and drive your campaigns by location can have a big impact on sales. Whether it's financial, human mobility, geosocial or meteorological data – identifying your audience on a map can shape your marketing strategies to be more efficient by conveying the right message to the right audience at the right time, in the right place.

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768