HCL Campaign

What is HCL Campaign?

Increased response rates

Send a greater number of more targeted campaigns, increasing response rates from 10% to 50%

Shorter campaign cycles

Shorter time to launch campaigns lowers the cost of customer acquisition by 25% – 75%

Better campaign results

Reinforce loyalty and retention, while overall campaign ROI increases 15%-30%

Shorter time to market

Improve time-to-market and ensure compliance with quality standards.

Benefits of HCL Campaign

Outbound Marketing

Used to design, execute, measure, and analyze outbound direct marketing campaigns

Effective campaigns

Target the right offer to  the right customer at the right time, leading to higher acceptance rates and greater increase in marketing campaigns.

Brand loyalty

Reduce contact fatigue and contact customers using your preferred channel

Central repository

Creates a central repository for reusable offers, segments, and contact and response history

Customer Success

Recognized state-of-the-art functionality, scalability, and customer success record

Real-time personalization

Serves as a platform for  the Interact add-on module for real-time customization

HCL Campaign Resources

Targeting, offering, and channel attribution

Use a powerful, flexible, and easy-to-use flowchart UI to manage campaign logic, audience segmentation, exclusions, and the attribution of offers and placements.

Interaction history

Keep a complete history for each customer and prospect, including contacts made, offers presented, context and campaign details, and response actions. All this is fundamental to building an effective and continuous dialogue.

Programming, list generation, and output formatting

Campaign execution features include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and generate campaign data in nearly unlimited formats.

Reporting and analytics

Take advantage of standard campaign reports and other tools for performance analysis. The  solution's flexible, open data mart allows custom data fields to be embedded in reports. Any third-party reporting or analysis tool can be used in the IBM HCL Campaign data mart.

Operate at the largest scale

Manage the largest contact databases to target the targeting and campaigns you want. The solution will scale as the volume of data grows.

System Requirements

Windows

Windows 10, Windows 7, Windows 8, Windows Server 2008, Windows Server 2012, Windows Server 2016.

Linux

SUSE, Ubuntu, Red Hat

Server

Solaris, IBM