HCL Optimize

What is HCL Optimize?

HCL Optimize delivers the most relevant and profitable offers to your customers at the right time. Meet and exceed marketing engagement and conversion goals by reducing customer contact fatigue. Resolve complex external campaign conflicts to optimize effectiveness between campaigns. By improving offer effectiveness, marketers have a much greater chance of exceeding their customer engagement, conversion, and loyalty goals.

Optimal contact strategy with HCL Optimize

Determines the optimal contact strategy for each customer

Algorithms

Uses powerful and integrated algorithms

Customer Insights

Balancing business goals and constraints with customer preferences and history

Increase ROI

Achieves maximum overall marketing ROI by satisfying the need for individual product lines and businesses

Benefits of HCL Optimize

Centrally manages rules, constraints, and prioritization for the best contact strategy

Increase ROI

Maximizing marketing profitability and ROI through improved response rates, sending the best offers to each customer

Optimized use of resources with HCL Optimize

Optimized use of limited budget, channel capacity, and inventory resources

Private data

Increased customer loyalty by respecting customer privacy and preferences

Contact fatigue strategy

Reduction of opt-outs or ignored messages by managing a proactive contact fatigue strategy

Use of correct data

Eliminating conflicting offers or messages to achieve customer-centric marketing

Achieve goals

Achievement of customized business goals or objectives

HCL Optimize Features

Better customer contact experience

Provide the best customer contact experience by basing engagements on interaction history, offering details, channel preferences, timeframe, constraints and business rules, and marketing objectives.

Customize messages with HCL Optimize

Minimize customer contact fatigue by mathematically determining the best communication for each customer

Use insights to automate optimization

Identify customer preferences, including the preferred channel to receive communications, the maximum number of contacts to receive each month, and the main interests of the product or service. Balance business goals and constraints with customer preferences and history, and automate the manual process of optimizing customer communications.

Create rules-based goals and scores with HCL Optimize

Define rules based on business considerations. For example, identify limits on how many offers a sales agent can handle or specify marketing goals based on the customer's optimal value or likelihood of response. Define business goals using customer and offer-level scores, and sort offers by segment and offer combinations using a scoring matrix.

Set business constraints

Identify limits that can affect your contact strategy, such as the size of your marketing budget, the number of available offers of various types, and the number of telemarketing calls that can be made per period. Create campaigns and define the proposed contacts to be included in each campaign.

System Requirements

Windows

Windows 10, Windows 7, Windows 8, Windows Server 2008, Windows Server 2012, Windows Server 2016.

Linux

SUSE, Ubuntu, Red Hat

Server

Solaris, IBM