Insights and Analysis

What is Insights and Analysis?

Insights to drive rapid improvement in four areas

Product / market adjustment

Example: By analyzing sales conversations, we identified a product positioning mismatch with what our customer thought was the ideal customer and what the ideal customer verbalized that they needed in a product. In the months after the recommended changes were implemented, their win rate doubled.

Message Fit

Example: By analyzing sales conversations, we identified data patterns suggesting that the website message our customer used to describe the challenges your product solves was very different from the way your potential customers talk about your challenges. Shortly after implementing the recommended message changes, the conversion rate of visitors to leads from our customer's site increased and they set a new monthly record for deals earned through site leads.

Strategy

Example: Through a forensic analysis of lead costs and lead conversion rates, we've discovered a huge efficiency gap between SDRs that link to paid ad leads versus cold exit prospecting. The resulting actions reduced lead generation costs at the top of the funnel and transferred resources to a more effective strategy.

Execution

Example: By analyzing the volume of SDR calls and call disposition data, we found that the root cause of the SDR team's declining productivity was that low-performing SDRs did not leave voicemail to reach their daily call quotas. After solving these problems, his leadership in achieving the defined conversion rates increased

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768

Supported operating systems

Mac OS X 10.5 x (Leopard), Mac OS X 10.6 (Snow Leopard), Mac OS X 10.7 (Lion), Mac OS X 10.7 (Mountain Lion), OS X 10.9 (Mavericks) and Mac OS X 10.10 (Yosemite)

Hardware requirements

Memory - 1 GB of RAM and more

Free disk space - 50 MB

System type - 32-bit and 64-bit OS