Mobile app analytics

What is Mobile app analytics?

Real-time application analytics to measure and drive performance

Bringing users into your app is a critical step, but the real challenge is retaining and converting them. Integrating mobile app analytics into your marketing yields an infinite vision: understand your users and their intentions, and make smart marketing and product decisions that increase conversion, retention, and lifetime value.

Fully customizable event tracing

Event tracking is the backbone of the application analytics setup. With an unlimited number of events, Mobile app analytics allows you to fully tailor events to your app's specific conversion goals; Whether you're looking for signups, purchases, leveling up, and more. Powerful filters and diverse parameters allow you to dive deep into your unique KPIs and understand the behavior of the user group.

Cohorts are the heart of application analytics

Cohort analysis allows you to quickly and clearly identify trends and changes in the way users engage with your app. The KPIs offered in cohort analysis are critical to understanding your app's performance in terms of user retention, revenue, event conversion, and other important aspects of the health of your products. Digging deeper, the lifetime value (LTV) of your users who belong to cohorts is calculated automatically, showing you when you start profiting from paid campaigns.

The industry's most granular ad cost and revenue reports

Automate your ad spend and revenue calculations and analyze data at the user level. Receive accurate cost data from your campaigns in one unified location. Evaluate how many users represent your ad revenue, which networks attract the most valuable users, and break down ad revenue at any level of targeting. Take these insights and translate them into increased revenue through other optimizations.

Get the tools you need to analyze your data

- Aggregated data in the adjust panel

The Mobile app analytics dashboard provides insights the mobile marketer needs: from the performance of your campaigns, LTV, and ROI to understanding your user cohorts, retention rates, and all the KPIs you track. No limitations, real-time data, all for your convenience.

- Synchronize raw data with your BI

Take it a step further and do a detailed analysis of your analysis using user-level data. Mobile app analytics is the only provider that offers a holistic way to sync all your data at once in real time – with no limitations or extra costs. Create your own reporting dashboard, turn on your CRM, or run a cross-device analysis.

- Receive CSV exports to S3 or Google Cloud

Mobile app analytics will automatically send raw data to your Amazon S3 or Google Cloud bucket, resulting in a CSV file that you can freely format with all available data. You can synchronize all impressions, clicks, installs, and events in the app to execute knowledge-driven strategies.

Guaranteed data security and privacy - first values

In Mobile app analytics, it is believed that all app users have the right to privacy and the protection of their personal data. As such, everything possible is done to keep user data safe.

More actionable insights from multiple reports

- Uninstall and reinstall the report

Stop guessing if a user uninstalled the app or simply went inactive. Optimize your campaigns to target rotating users and bring them back. Evaluate your reactivation performance and your success with data reinstallation.

- LTV reports

Track how much value your users generate over the lifetime of your app. See how the LTV user changes and find your balance point. Identify your most valuable users and find more people like them.

- Assess the impact of TV on mobile

Cross-platform attribution allows you to work with TV tracking partners directly on your dashboard and follow your users as they move from the small screen to the smartphone.

System Requirements

Android and iOS devices