Mobile app attribution

What is Mobile app attribution?

Discover the source of your users with the Mobile app attribution

Data from a mobile attribution partner provides the necessary insight into the entire user journey: how they arrived at your app, how they interact with it, and how these behaviors and patterns compare and differ across cohorts. Mobile attribution links each user to the ad they interact with, providing full transparency into media performance across multiple advertising channels on a unified platform. Use this conversion data for in-depth analytics that optimize app marketing to drive meaningful, sustainable growth.

Data behind every acquisition

Keep track of all channels to find out where your users come from – Adjust covers mobile, mobile web, in-app ads, TV, OTT, and organic. Find out which channels perform best with the Mobile attribution app.

Know exactly which ads delivered which users, down to the campaign creatives that users see.

The methods are industry approved, transparent, customizable and 100% accurate. The anti-fraud solution ensures data quality and budget security.

Work with any partner

The Mobile attribution app manages advertising networks so you don't have to. To date, it works with more than 2000 partners, including Facebook, Google, Snap and Twitter, and new ones are being added every day. Forget about partner-specific URLs and bulky network SDKs – Adjust is the first mobile app attribution solution with a fully dynamic and robust partner configuration.

You can send the right engagement data directly to your partners to create advanced audience campaigns (e.g., custom retargeting, similar targeting) and enable reactivation without any extra work.

Going beyond app installation assignment

Your users interact with multiple ads across different networks and devices before conversion. With Mobile app attribution, you can track all user touchpoints before and after conversion and highlight your key networks through elevation, not just installation. Discover consumer trends and conversion paths and measure the performance of partners who focus on promotion and recognition, not just those who generate the last click. With the Adjust Web SDK, you can also easily track users across web and mobile web properties. By combining all of these different data points, you'll have a holistic user journey, from the first touch to the lifetime value created.

Customizable assignment windows

Set the custom attribution windows best suited to your campaign goals, down to the individual tracker level.

Display assignment

Assign your users not only per click, but also per impression. Separate the two for more accurate analysis.

External links

Implement sophisticated campaigns that send users to specific pages in your app to reduce churn and increase the likelihood of installation

Reallocation

With Mobile app attribution, get visibility into users returning to your app for the campaigns that brought them back.

Quick and easy integration with the Adjust open source SDK#

Speed and functionality are essential components of a successful application. Adjust's open source SDK is the industry's only robust and lightweight solution. The Adjust SDK lets you attribute conversions from any source without interfering with your app's performance.

System Requirements

Android and iOS devices