PR Reporting
Meltwater PR Reporting helps teams gain insight into the coverage that is making an impact, connect the dots between paid, earned, shared, and owned (PESO) media, and present findings in an easily digestible format.
Meltwater PR Reporting helps teams gain insight into the coverage that is making an impact, connect the dots between paid, earned, shared, and owned (PESO) media, and present findings in an easily digestible format.
We understand that without the right PR reporting tools, measuring KPIs and visualizing analytics can be a painstaking task. At Meltwater, we know how important it is for communications and public relations professionals to be data-driven, especially when it comes to proving the ROI of their work at the end of the year.
Meltwater PR Reporting helps teams gain insight into the coverage that is making an impact, connect the dots between paid, earned, shared, and owned (PESO) media, and present findings in an easily digestible format. Find out how you can work smarter rather than harder and answer the question "what, why, and what's next?" with reporting from Meltwater PR Reporting.
It's easy to prove your worth with PR Reporting
It's no secret that when it comes to reporting, for years PR has lagged behind its digital marketing peers. That's why Meltwater has dedicated more than 20 years to bringing self-media measurement to the same standards as other departments.
Whether you're looking to prove the ROI of your work with presentation-ready reports delivered to you at the click of a button or have a more advanced reporting need that requires help from our team of experienced analysts, we have all your reporting needs covered.
The PR Reporting metrics you need
Media exposure: How much media coverage a given survey is getting in a selected time period.
Potential reach: The number of potential viewers who have been exposed to a brand, product, event, or topic in a specified date range.
Social media reach: The number of potential viewers who have been exposed to a specific message on social media.
AVE: Assign a dollar amount to public relations coverage.
Sentiment: How coverage is broken down by tonality (neutral, positive, and negative) over time for a brand, product, event, or topic.
Share of Voice: The amount of media coverage your brand, campaign, or product has received compared to your competitors.
Heat maps: How coverage is divided by country. Meltwater's media monitoring dashboards allow you to dig even deeper into your key areas of focus.
Social media reach versus social media volume: Compare media exposure to social content with the social reach of post sources.
Top posters by reach: What social profiles and prominent brands are posting about a brand, industry, or competitors.
Top social posts: A summary of social content with the highest social reach value in a given date range.
Top posters by volume: How coverage of a brand, product, event, or topic is broken down by posters.
Trending topics: Keywords and key phrases most often associated with a brand, product, event, or topic.
Web Traffic: How Much News Traffic and Social Media Coverage Is Generating
Social Echo: The real-time number of social shares for any editorial document, such as a press release.
System Requirements:
CPU: 1.8 GHz dual-core processor
RAM: 2 GB
HDD/SSD: 50GB free space on the main drive
Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit
Resolution: 1024 × 768
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