Real-time Alerting

What is Real-time Alerting?

Real-time alerting is real-time monitoring and information updates for relevant topics are a growing priority for many companies in a digitized world where PR and marketing professionals need to adapt to constant change.

Instant insights

Real-time alerts, or smart alerts as they are sometimes called in the industry, automatically send important real-time information about your brand, competitors, or industry trends, to your email inbox or to the Meltwater app. These notifications allow executives to always be informed about important developments and stay one step ahead of critical events.

Peak detection

Peak detection notifies you when there is an unusual change in volume relative to a specific search. Real-time alerting can help identify whether a brand, competitor, or topic is trending on social media or has received widespread news coverage. Receiving this information in real time can help brands participate in social conversations as they happen, react to problems as they occur, stay informed on important topics, or help with the agency's overall public relations or marketing strategies.

Superior reach

A Top Reach alert is sent when a high-reaching editorial source mentions keywords for their saved search.

When influential sources mention a company, competitors, or industry, it can directly or indirectly impact an organization. The Top Reach alert, therefore, allows customers to stay on top of influential editorial sources that mention your keywords. They used to notify executive leadership if their company received high-reaching press coverage, they could mark those mentions in their reports.

Twitter influencer

A Twitter Influencer alert is sent when a high-reach Twitter source mentions keywords for their saved search.

When an influential Twitter identifier mentions a company, competitors, or industry, it can also directly or indirectly impact an organization. After receiving this notification, marketing and PR teams can engage with influencers who are mentioning a brand and potentially create new partnerships, understand what might cause trends in search terms, and mitigate potential risks.

Event Alert

An Event Alert is sent when Meltwater detects a high-impact business event (partnership, acquisition, employee growth) for the companies you are following.

System Requirements:

CPU: 1.8 GHz dual-core processor

RAM: 2 GB

HDD/SSD: 50GB free space on the main drive

Operating system: Microsoft Windows 10, Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit

Resolution: 1024 × 768