Semrush

What is Semrush?

The way brands are being found is changing… And Semrush is here to make you stand out.

Semrush helps you increase your company’s visibility across different mechanisms, such as AI search, by monitoring how intelligent platforms:

• describe your brand;

• position your products;

• answer questions about your market.

Get ahead with Semrush AI insights

With AI visibility and SEO data, you can:

• Identify clear improvement priorities;

• See what AI says about your brand;

• Monitor how you appear compared to competitors;

• Receive practical tips to strengthen your position;

• Use sentiment insights to adjust product, communication, and strategy.
  

Keyword Research: the starting point

With Semrush’s research tools, you can understand exactly what your audience is searching for. Learn how to:

• Evaluate organic and paid media value;

• Identify search intent;

• Analyze difficulty, CPC, competition, and SERP features;

• Discover variations and real opportunities.

Semrush tools that turn data into strategy

1. Keyword Overview: See all relevant metrics for a keyword in one place, volume to commercial potential.

2. Keyword Magic Tool: Generate thousands of combinations a seed keyword and explore a database of over 27 billion keywords.

3. Keyword Gap: Compare up to five competitors and discover what they rank for that you don’t.

4. Keyword Strategy Builder: Create a complete strategy with base pages and subpages, ready to structure your site.

5. Organic Traffic Insights: Integrate with Google Analytics to reveal “not provided” keywords and better understand real site performance.

Content Optimization: write with intent

Semrush’s Content Optimization tools help you:

• Create content based on competitors’ best practices with the SEO Content Template;

• Align text with search intent using the SEO Writing Assistant;

• Receive practical, real-time recommendations with ContentShake AI.

Backlinks: authority with control

Semrush offers access to the largest backlink database in the market, with over 43 trillion links. You can:

• Discover competitors’ backlinks;

• Find real partnership opportunities;

• Audit toxic links;

• Automate link-building campaigns.

Technical SEO: fix what blocks your growth

Semrush’s Technical SEO tools deliver:

1. Site Audit: Quickly crawl pages, identify errors, and receive practical solutions.

2. On Page SEO Checker: Get clear ideas to improve specific pages, including content, links, and SERP features.

3. Log File Analyzer: Understand how Google bots really interact with your site and optimize crawl budget.

Competitive Analysis: see the market as it is

With Semrush’s Competitive Analysis, you can:

• Compare traffic with competitors;

• Understand channels, growth, and engagement;

• Analyze SEO, paid media, and social;

• Quickly discover strategic gaps.

Local SEO, Paid Media, and Social Connected

Semrush also helps you:

• Be found in local searches, maps, and LLMs;

• Manage listings and reviews;

• Monitor local rankings with ZIP-code precision;

• Create more efficient paid media campaigns;

• Plan, publish, and analyze social networks in one place.

AI PR: be present where AI trusts

With the AI PR Toolkit, you can:

• Identify media cited by LLMs;

• Find the right journalists for your niche;

• Create and send AI-powered pitches;

• Monitor mentions, sentiment, and impact;

• Turn coverage into digital authority.

OSB Software & Semrush Partnership

By acquiring your Semrush license with OSB Software, you ensure:

• Support in choosing the best plan;

• Consulting assistance and special conditions;

• Guidance to better explore the tool and all its benefits.

Fill out the form and request contact an OSB Software specialist.

Minimum system requirements

• Operating System: Windows or macOS

• Processor: 64-bit multicore

• RAM: 4 GB