TRAFFIC RADIO

What is TRAFFIC RADIO?

WO Traffic Radio is an end-to-end solution built for the changing radio landscape. Our comprehensive traffic and billing solution makes it easy for stations to manage, execute and optimize the sale of advertising for any type of media. Unite all of your station group's operations into a single technology base and add integrated solutions to increase efficiency, control costs, and increase revenue.

Content and ad management

Centralized ad operations

Control materials, instructions, credit and maturity in orders and properties. Share advertiser and agency profiles across sales, operations, and finance.

Engine Placer

Get the most out of ad inventory by optimizing on-site placement on user-controlled parameters with our dynamic placement engine.

Programmatic ad market

Open a sales channel on WO Traffic Radio to access offers directly from brands and agencies with optional WO programmatic radio integration.

Spot Management & Log

Manage points and logs with flexible viewing, planner, grid, and calendar tools. Partially unfinalize the logs to make daily changes to the programs.

Revenue collection

Securely manage electronic payments and import bank account information from any browser with the optional WO Payments Suite integration.

Digital ad management

Manage, bill and report digital and traditional advertising together in one system by adding digital orders from WO Traffic Radio.

Robust reporting

Increase business control with real-time reporting on inventory, revenue, and pace.

Extensive integrations

Extend the power of WO Traffic Radio with integrated WideOrbit solutions, including business intelligence, sales proposals, on-air automation, digital audio, and more.

System Requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD/SSD: 50 GB of free space on main drive

Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit

Resolution: 1024×768