TRAFFIC TV

What is TRAFFIC TV?

WideOrbit's TRAFFIC TV traffic and billing solution is the perfect sales and operations backbone for managing, executing and optimizing ad sales from any type of media or sales channel. Seamless integration with other WideOrbit software means stations can drive efficient workflows and maximize revenue from a single, unified platform.

Content and ad management for TV

Centralized ad operations

Control materials, instructions, credit and expiration on orders and properties. Share advertiser and agency profiles across sales, operations, and finance.

Engine Placer

Get the most out of ad inventory by optimizing on-site placement on user-controlled parameters with our dynamic placement engine.

Programmatic market

Open a sales channel on WO TRAFFIC TV to access offers directly from brands and agencies with optional WO Programmatic TV integration.

Spot Management & Log

Manage points and logs with flexible viewing, planner, grid, and calendar tools. Partially unfinalize the logs to make daily changes to the programs.

Revenue collection

Securely manage electronic payments and import bank account information from any browser with the optional WO Payments Suite integration.

Digital ad management

Manage, bill and report digital and traditional advertising together in one system by adding digital orders from WO TRAFFIC TV.

Robust reporting

Increase business control with real-time reporting on inventory, revenue, and pace.

Extensive integrations

Extend the power of WO TRAFFIC TV with integrated WideOrbit solutions, including business intelligence, sales propositions, on-air automation, and more.

System Requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD/SSD: 50 GB of free space on main drive

Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit, and Microsoft Windows Vista 32-bit

Resolution: 1024×768