VWO

What is VWO?

A Platform That Perfectly Adapts to Your Growth Strategy.

Take the end-to-end experience optimization. THE VWO Experience Optimization Platform is the only connected platform that allows you to optimize the entire audience journey.

Get more ROI for your growth efforts by harnessing the power of a connected platform

Easily discover insights, build a trial roadmap, test ideas, and engage visitors all on a single platform. Increase the effectiveness of your teams by collaborating in one place instead of getting lost across multiple systems.

Have the flexibility to choose products that meet your optimization needs

The VWO Experience Optimization and Growth Platform features the best optimization products on the market, which you can mix and match to meet your current customer journey and optimisation needs. As you move on to the next stage of your growth story, easily add VWO Platform products to maximize impact.

Test VWO

Test experiences exactly the way you want them to.

VWO Insights

Stop guessing what your visitors really want.

VWO FullStack

Test your experiences with products and features.

VWO Engage

Interact with visitors who release them and take them back to your site.

Plano VWO

Manage and prioritize your growth program centrally.

VWO Services

Count on our in-place experts for measurable results.

Here are some ways to combine our products to create experiences your customers love

Experience better, knowing where visitors get stuck

Discover blockages in the customer journey using VWO Insights. Gather and organize these ideas in the VWO Plan. Collaborate with your team to convert them into data-driven hypotheses and prioritize. Run your optimization roadmap through VWO Testing - the easiest way to run experiments without involving IT.

Repeat the process to learn fast and grow even faster.

The main goal was to improve the checkout of the game For Honor on the Buy Now page

Used VWO Insights to understand why visitors gave up

The Ubisoft team collected visitor behavior data using heat maps, scroll maps, click maps, and searches on different platforms, such as computers, mobile devices, tablets.

VWO plan used to record all observations, create hypotheses and prioritize.

All observations were recorded in the centralized repository of insights by members of Jenny's team. They then used the kanban board to prioritize the hypotheses based on these observations and selected the ones that were tested. VwO's Services team also collaborated here. After data collection, vwo's Services team suggested a complete design review for honor's Buy Now page.

Used the VWO Test to perform experiments based on the hypothesis

The main hypothesis was to reduce scrolling up and down and simplify the entire purchasing process. To support this goal, the design and layout of the page have changed. The test was conducted during the holiday season (October to December 2017), due to increased traffic flow. During this phase, traffic was 60% higher than normal.

Used VWO Engage to bring back visitors who left the Buy Now page

The Ubisoft team tried to engage their discarded visitors through push notifications on the web to bring them back to the funnel. With more than 300,000 subscribers and an average click-through rate of 17%, Ubsisoft was able to generate a great experience for its users, effectively communicating its value proposition.

VWO services used to run the optimization program

VWO's service team worked closely with Jenny's team to achieve the desired goal. After data collection, VWO's Services team suggested a complete design review for For Honor's Buy Now page and built an A/B test based on the new design, using VWO.

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768