Workbooks Web Insights

What is Workbooks Web Insights?

With Workbooks Web Insights turn your website visitors into sales and gain practical information

Your company is always looking for more leads to drive business growth, and your site is more likely to be a central element of your marketing strategy.

But only a small percentage of visitors to your site will contact you – many just look around and then leave. Who are these people? What are they interested in? What are they seeing on your website?

It's easy to get this information with WorkFolders in Workbooks Web Insights. Web Insights is a web analytics tool that identifies visitors to your site and tracks what they are seeing (pages displayed). And because Workbooks Web Insights is part of the working book set, information from online activities is automatically recorded in organizations, leads, and people's CRM in workbooks, providing you with actionable insights "in context" that can truly transform your sales engagement.

IDENTIFY COMPANIES AND INDIVIDUALS

With Workbooks Web Insights, you can easily discover the companies that are on your site. You get demographic information to help you validate that they're the right target for your business. And you also get information about key decision makers so you can get in touch and nurture them.

Workbooks Web Insights uses advanced analytics to identify organizations by IP address and individual visitors through cookies. Leveraging the vast public database and CommuniGator, Web Insights provides access to millions of records and delivers one of the highest and most accurate IP matching rates in the industry.

Combine this data with the information you already have in crm workbooks and you'll get a detailed understanding of your site visitors, helping you easily and automatically identify new leads for your business.

VISITOR'S TRIP

With Workbooks Web Insights, you can track which pages visitors are viewing on your site. And using page scoring, Workbooks Web Insights can help you identify 'hot' opportunities, so you can prioritize accordingly.

Workbooks Web Insights reports include:

• New prospects on the rise on your site
• People on your site today, for the last 7 days, last month
• Most viewed pages by visitor type
• People on your site with an open opportunity

By combining site traffic analytics with your CRM information, Work Folders in Workbooks Web Insights help you:

• Identify new leads in real time, including which ones to focus on first
• Identify who in your current sales pipeline is researching or actively engaged and gain valuable information that will help you be more relevant, make more informed decisions about what you'll do next, and drive a more effective sales cycle

The value of Workbooks Web Insights goes beyond generating more leads, accelerating the sales cycle and closing business more efficiently. By better understanding which content is of interest to whom, you can maximize the ROI of your site, provide a better customer experience, and easily identify cross-selling and direct selling opportunities.

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768