CleverTap

What is CleverTap?

The only customer engagement platform built for retention

A powerful and scalable marketing platform with all the tools you need to build lasting customer relationships.

Behavioral analysis

All behavioral analyses needed to understand your users and engage in real time.

• Funnels

Track user flows and delivery points in your app with funnel analysis.

• Cuts

Compare how different groups of users behave over time in integration, registration, purchase, and uninstall.

• Intuitions

Discover patterns with customizable analytics to better understand your users.

• Uninstall tracking

Evaluate application uninstalls to easily understand retention rate.

• Pivots

Find important data information by viewing access points and trends without needing a team of data scientists.

• Streams

View how users navigate your app to identify critical paths to conversion and opportunities for improvement.

• Real impact

Link the dollars spent on marketing to earnings and align marketing efforts with larger business goals.

• Advanced user profiles

Get a comprehensive, real-time view of any user with aggregated data from all touchpoints.

Message Channels

Engage customers with coordinated messaging campaigns wherever they are: mobile, web, email, SMS and social.

• Push notifications

Send personalized and timely messages directly to a customer's device.

• In-app messages

Send relevant messages in the app based on a customer's preferences and behavior.

• App inbox

Deliver rich, persistent messages within the app.

• Web Push

Reach users directly in the web browser, even when they are not on your site.

• Pop-up da Web

Send quick alerts and contextual offers with advanced media web pop-ups on websites for computers and mobile devices.

• SMS / text

Deliver time-sensitive information to users with personalized text messages.

• Webhooks

Easily integrate with external systems to trigger relevant messages based on user actions in real time.

• Facebook Audiences

Re-engage users on Facebook with ads based on in-app activity.

• Google Ads

Create targeted Google ad campaigns with relevant segments.

• Advanced Email

Get a complete email solution, from configuration and customization to IP reputation testing and monitoring.

• Whatsapp

Reach users in the world's most widely used messaging app.

Product experiences

Create memorable experiences for each user segment with a complete set of tools for design, testing, and deployment - all without coding.

• Product Test A/B

Easily test the user interface and UX to remove assumptions and make data-driven design decisions.

• Product settings

Customize your app for different user segments.

• Resource flags

Test and repeat feature functionality, release with confidence, and control resource release time.

Lifecycle optimization

Understand customers in the context of defined lifecycle stages and encourage them to progress from one stage to another.

• Lifecycle Otimizer

Create campaigns for specific lifecycle steps to engage customers for deeper engagement with your brand.

Campaign optimization

Everything you need to optimize messaging and improve the ROI of your campaigns.

• A/B test

Compare copying, creative materials, and calls to action for more effective messaging.

• Deliverability

Maximize the impact of your push notifications and improve customer engagement.

• Best time to ship

Send campaigns based on when and where users are most likely to interact with your brand.

• Editor de E-mail

Create visually stunning, mobile-responsive emails with our intuitive email editor.

Orchestration

Coordinate omnichannel campaigns based on user behavior, location, and lifecycle stage.

• Days

Create and deliver campaigns based on user behavior across all messaging channels.

Segmentation

With the power of six types of targeting, reach the right users with the right message.

• Psychographic segmentation

Stay relevant by reaching users based on their interests to optimize campaigns with the right context.

• Behavioral Segmentation

Identify the most granular audience segments based on user actions, inactions, and properties.

• Live targeting

Monitor user actions as they trigger timely communications that help users at important times.

• RFM segmentation

Reinvent user targeting to automatically identify champions, loyal users, users at risk of unrest, and other important user groups.

• Intent-Based Targeting

Use real-time user intent to engage actionable audience segments that are more likely to convert.

• Custom list targeting

Easily upload segments of users created from any source.

Individualization

Create user-specific campaigns, journeys, and experiences with automated data analytics, omnichannel deployment, and predictive machine learning.

• Product recommendations

Reveal the next best items for customers to buy.

• Bulletins

Explore a new way to engage customers with campaigns based on business activity.

System requirements:

CPU: 1.8 GHz dual core processor

RAM: 2 GB

HDD / SSD: 50 GB of free space on the main drive

Operating system: Microsoft Windows 8 32-bit, Microsoft Windows 7 32-bit and Microsoft Windows Vista 32-bit

Resolution: 1024×768