Maze

What is Maze?

Maze is a user research and product discovery platform for product, design and research teams, developed by Maze, which tests prototypes, websites and concepts with real users and consolidates the answers into automated reports.

Maze is fully SaaS: it runs in the browser, is hosted on AWS and requires no server, agent or local install. A study starts in the design tool — screens come Figma, FigJam, Sketch, Adobe XD or InVision — and ends in a report with mission success rate, paths taken, time per screen and video recordings. OSB Software supplies the Enterprise edition, which brings together every method and the corporate controls.

The problem it addresses is the product decision made without evidence: instead of debating which flow is better, the team publishes the prototype, recruits participants through Maze Panel and gets comparable data within hours.

Key Maze features

Maze brings research methods together in a single workspace, with blocks that combine inside one study — you can chain a prototype test, an open question and a card sorting exercise without switching tools.

• Prototype Testing — tests flows imported Figma, Sketch, Adobe XD or InVision and measures success, path deviation and time per mission.
• Surveys — surveys with conditional logic, scales and open questions, run standalone or inside a larger test.
• Card Sorting and Tree Testing — validate information architecture: the first captures how users group content, the second measures whether they find an item in the structure.
• Live Website Testing — runs missions directly on a production website, with no prototype required.
• Interview Studies and AI Moderator — moderated interviews with scheduling, video conferencing via Zoom, Google Meet or Microsoft Teams and automatic transcription, or interviews run by the AI itself, with no live session.
• Maze Panel — participant recruitment across more than 150 countries, with over 400 B2B and B2C targeting filters.
• Automated Reports and Clips — a report updated in real time, with video excerpts ready to share with stakeholders.
• MCP Server — exposes research data to AI tools such as ChatGPT, Claude, Copilot and Cursor for natural language queries.

Maze benefits

The speed gain comes the unmoderated format: the study is available through a link and runs in parallel with dozens of participants, with no scheduling. According to Maze, that recruitment through Maze Panel completes in under five hours on average.

Rework drops because the test runs on the prototype, before any code exists: flow deviation shows up in the mission success rate and is fixed in Figma, not in a correction sprint.

Analysis time falls because Automated Reports tabulates answers as they arrive and Maze AI groups open answers by theme, removing manual spreadsheet coding.

Who Maze is for

Maze is used by Product Designers, UX Researchers, Product Managers and Research Ops teams — typically in digital product, e-commerce, banking and fintech areas. The typical profile is a company that already has a structured design team and needs to prove interface decisions with data rather than opinion.

Three concrete scenarios: validating an account opening flow before it enters the backlog; comparing two versions of a checkout screen with participants recruited by demographic profile; and reviewing a portal's information architecture ahead of a CMS migration. In its public Itaú Unibanco case, Maze describes scaling dozens to hundreds of studies per year.

What sets Maze apart

The first differentiator is recruitment living in the same tool: Maze runs its panel with Prolific, Bilendi and Respondent, so publishing the study and sourcing the sample are the same operation.

The second is method coverage in one workspace: prototype, survey, card sorting, tree testing, live site and moderated interview coexist in the same study and report, avoiding one subscription per method.

The third is AI Moderator, which turns qualitative interviewing — historically the least scalable method — into something that runs with no scheduling and in several languages at once.

System requirements

Maze has no on-premise version and no installer: access is through the browser, on AWS infrastructure, with traffic over TLS 1.2 and data at rest under AES-256. Participants also respond in the browser, and there is a dedicated mobile app for Mobile Testing. In Live Website Testing, the participant window must stay between 1180 px and 1380 px on desktop and up to 580 px on mobile.

Confirmed integrations include Figma, FigJam, Figma Make, Sketch, Adobe XD, InVision, Slack, Jira, Confluence, Notion, Miro, Amplitude, Zoom, Google Meet, Microsoft Teams, Google Calendar, Outlook and Office 365. SSO runs over SAML and OpenID Connect via WorkOS. The participant-facing interface is localised into 24 languages, including Brazilian Portuguese — the admin app and Maze support are in English. Maze holds SOC 2 Type II and GDPR compliance, with a public DPA and subprocessor list.

What the Enterprise edition includes

OSB Software supplies Maze in the Enterprise edition, the only one that combines the full set of methods with corporate access and retention controls.

• Corporate SSO — authentication over SAML and OpenID Connect via WorkOS, integrated with the company identity directory.
• Unlimited Collaborators — guests who view and comment on projects without consuming a license seat.
• Interview Studies and AI Moderator — moderated interviews with scheduling and interviews run by artificial intelligence, exclusive to this edition.
• Screener block — custom screening that qualifies the participant before they enter the study.
• Data governance — custom retention policy, Legal block and standardised corporate templates.
• Advanced analysis — variant comparison, Amplitude integration and unlimited blocks per study.

How much does Maze cost?

Maze Enterprise is licensed per seat, on an annual subscription, with a study allocation defined in the contract. Maze charges for every seat beyond the contracted number, and the seat stays counted even after the user is removed the team — it remains open until explicitly released. Collaborators invited to view and comment on projects consume no seat, which separates who creates research who only reads the result.

Maze Panel recruitment is charged separately, in credits — that is the product's second counting base. In an unmoderated study without custom screening, 1 credit equals 1 response; with the Screener block, it is 3 credits per response. In moderated research, consumption is 25 credits per B2C participant and 45 per B2B, incentive included.

Recruiting your own base, by link or through Reach, consumes no credits, and unused credits expire 12 months after purchase. A sizing example: a team of 4 people creating studies, plus 10 stakeholders who only read reports, contracts 4 seats — not 14 — with those 10 joining as Collaborators.

There is no list value because the investment depends on sizing: number of seats, recruitment credit volume, contract horizon and whether it is a new purchase or a renewal. To buy Maze Enterprise in Brazil, OSB Software maps that scope with you, sends the commercial proposal, issues the Brazilian invoice and delivers the licenses — request a quote to receive the exact figure for your scenario.

Frequently asked questions about Maze

Does Maze work with Figma prototypes? Yes. Figma is the most used integration and Maze imports the prototype directly, including FigJam and Figma Make. Sketch, Adobe XD and InVision are also supported.

Do I need to install anything to use Maze? No. Maze is SaaS and runs in the browser, with no local server, agent or on-premise version. Only Mobile Testing uses the Maze mobile app.

Does Maze support testing in Portuguese? Yes. The participant-facing interface is localised into 24 languages, including Brazilian Portuguese, and AI Moderator studies also run in Portuguese — question content is translated by whoever builds the study.

Can I use my own participant base? Yes. Beyond Maze Panel, you can distribute the study through a public link, send email campaigns via Reach a CSV, or capture feedback inside your own product with In-Product Prompts.

Why buy Maze OSB Software?

OSB Software is an official Maze partner in Brazil and supplies 100% genuine Maze licenses to companies, with Brazilian invoicing, local contracting in Portuguese and full legal compliance — the safe way to buy imported software under a Brazilian corporate entity, with no risk of irregular licensing.

When you buy Maze OSB Software, you get:

• Consultative, specialist support — specialists who size your per seat licensing to your actual operation, avoiding over- or under-buying.
• Fast, secure processes — purchase order to delivery of genuine licenses, traceable at every step.
• Dedicated commercial follow-up — quote to delivery and renewal, with advance notice before your license expires.
• Invoicing that fits your company — Brazilian invoicing and terms adapted to your corporate procurement process.
• Proven track record — thousands of customers served across Brazil.

If you are looking for where to buy Maze in Brazil with legal certainty and properly licensed imported software, request a quote: OSB Software delivers reliable technology, qualified support and a simple, transparent purchase.